On the topic of large industry advertising, in this instance provided by the Gap, clothing products seem to be categorized into two sections: One targeted towards men, and the other women. In each of the two ads, aside from the gender difference, the goal is quite simple: to sell the product. However, in the first ad, it seems to be depicted wearing the clothing as a sign of intelligence and a bright future, whereas in the second, adopting the Gap style is what was popular amongst the crowd. These differences did not change my perception of Gap, however, particularly after looking at the second ad. This is due to the fact that I looked at each at face value, and the way in which they presented the product seemed to be consistent overall. Furthermore, equality is a topic that should be viewed seriously amongst all varieties of companies and corporations. In this instance, the issue of gender equality could be a possible factor to take into account for Gap.
I believe that the wording used in each ad provides what can be considered an equal environment for both boys and girls. However, this is up for interpretation. Based on this, I don't believe anything should be changed per say, rather can be changed. For example, the sentiment through which they present the product under both boys and girls should be consistent, rather than the two mentioned above (in the differences category). That being said, if a certain company is going to present the general public with a product that can be geared towards boys and girls, they should have a universal branding/advertising technique to clear up any potential misconception.
Ultimately, my overall impression of Gap is that they are attempting to be as neutral as possible when it comes to gender-specific advertising. However, they definitely could be more refined as time progresses, thusly appealing to a wider audience.
